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THAIFEX-World of Food Asia 2019 returns with a greater business focus

The largest dedicated food and beverage (F&B) trade show in the region, THAIFEX-World of Food Asia, is set to return for its 16th edition. To be held from 28 May to 01 June 2019 at the IMPACT Muang Thong Thani in Bangkok, Thailand, the trade show will feature brand new programs and experiences to equip visitors for the future of the industry, along with enhanced buyer programs and VIP services to further strengthen the show’s focus on quality business and trade.

According to recent research by Euromonitor International, disposable incomes in the Asia Pacific (APAC) region are projected to grow by 78.0% (in real terms) over the 2017–2030 period, spurring an explosion of growth in the middle class and a surge in demand for modern products and services – including F&B. In fact, APAC is set to become the largest consumer of F&B by 2030, creating a huge market potential for established businesses and start-ups in the industry. Against this backdrop of opportunity, THAIFEX-World of Food Asia provides a gateway for international businesses keen on entering the region, and a springboard for Asian companies to expand to the rest of the world with its strategic location in Thailand.

As a sign of renewed commitment to facilitating quality business and trade, THAIFEX-World of Food Asia 2019 will feature an enhanced Hosted Buyer Program. Hosted buyers will be able to access an online business matching platform from end April onwards to target and pre-arrange business appointments with around 2,700 exhibitors during the trade show, ensuring that each meeting is productive and meaningful for both parties.

 “Business has always been, and continues to be, a huge priority for THAIFEX-World of Food Asia. Through the new online business matching platform and enhancements to the Hosted Buyer Program, we want to optimize the trade show environment to make it conducive for exhibitors and buyers to strike deals with one another,” said Mathias Kuepper, Managing Director of Koelnmesse Pte Ltd.  

To immerse visitors in the future of the F&B industry, this year will see the unveiling of a new program - THAIFEXfuture Food Experience+. The new special show will feature engaging talk shows and interactive product demonstrations presenting specially curated content on revolutionary technology, products and designs from the F&B segment covering the following four themes: Food and Nutrition Trends, Business Operations, Beverage Innovation, and Technology and the Food Experience. 

The show organizers will also introduce THAIFEX Tech Pavilion, a platform created to showcase the best of new food technology ideas and solutions. These include cloud-based vending management systems, cloud-based POS and restaurant management systems, robotic customizable solutions, and innovative food delivery applications.

For the first time in the show’s history, the Thailand Food Innovation Forum will be collaborating with the flagship knowledge conference, innofood Asia Conference, to launch the groundbreaking Leadership in Food Innovation Conference Series. The series will present ideas and solutions that are transforming the way people view and interact with food, sparking discussion and knowledge exchange to take industry players forward in the process. 

THAIFEX-World of Food Asia 2019 will be held from 28 May to 01 June. More information about the event is available here: www.thaifexworldoffoodasia.com

 

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