Direct-to-consumer Marketing: Online purchases and a new generation of digital native consumers are inducing profound changes throughout the production and supply chain.

Consumer behaviour is changing at an ever-increasing pace and in unpredictable ways as people actively seek value, uniqueness or instant gratification. For End-User product manufacturers in volume industries such as food & beverage, consumer packed goods or medical devices this presents many challenges that affect how they operate their businesses to remain competitive and profitable. 

This pressure is now pushing back through the supply chain and impacting serial and special purpose machine builders, where machine design is constantly evolving to satisfy End-User demands where time to market, flexibility, cost reduction and environmental sustainability are key drivers. 

B&R Industrial Automation is focused on this sector of the automation industry and count many global leaders in machine building as our customers. This provides us a unique position to offer not only class-leading products, but also the understanding and competences to provide application consultative sales and engineering services that allow them to design, build and deliver machines that deliver the productivity, availability and quality demanded. 

B&R calls this Enabling the Adaptive Machine.  

B &R Automation
Via Ruggero Leoncavallo 1 - 20020 Cesate (MI)
Tel. +39 029320581 - Fax +39 029320581
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