Published in Agenda

Simei, the international exhibition of machinery for winemaking and bottling which will take place in Milan from 12th to 16th November 2013, will celebrate its half century of activity.

In fact, it was 10th November 1963 when the exhibition was opened for the first time. Since then, over the years Simei has become the reference point for the technological development of machines, equipment, products and services for the production, bottling and packaging of wine and drinks in general.

170 exhibitors for the first year, including 144 Italian and 26 foreign, over an area of 12,000 m2. The outcome was just as satisfying, 11,000 visitors, including 600 foreigners from 27 Countries, and this was the beginning of a long series of successes, positioning the exhibition among the international trade fairs not to be missed and one that has stood the test of economic and financial crises. Even last year Simei managed to keep up its performance with over 700 exhibitors (from 25 different Countries) over an area of 80,000 m2 and over 48,000 trade visitors, including 9,400 foreigners (from 90 Countries).

Simei has already started preparations to celebrate its first fifty years. Its dates have been confirmed for 2013 at the Fiera Milano exhibition centre (Rho) and once again there will be the “technological innovation prize” which began in 2011, but with some new features. Next year, for example, the prize will be extended to the bottling and packaging of drinks in general, so as to give prizes for excellence in applied research in these sectors which make a real, tangible contribution to the quality development of the chain. This further confirms the vocation of Simei to be a showcase for the diverse world of drinks in general. Other side events are currently being finalised and will be announced soon.

Alongside Simei, Enovitis, the international exhibition for the techniques of wine growing and olive growing, which will be held together with Simei, is preparing for 2013 too, with some new features concerning the exhibition format itself. This will include a virtual vineyard and B2B events aimed at involving visitors more directly and enhancing business opportunities for exhibitors.

In the meantime, promotion for the two events has already been set in motion. This will take Simei and Enovitis to the most important trade fairs in the industry throughout the world with a view to appreciating the development of markets, understanding the requirements of exhibitors and visitors and establishing relations with industry operators and representatives from the international mass media.

At the same time, the Internet sites are being rebuilt so as to enable exhibitors to reach their target groups thanks to a virtual showcase that will make it possible to show videos as well as other interactive forms of communication

www.simei.it

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