Friday, 03 July 2015 08:03

Beer market trends in Europe

Beer is one of the most preferred alcoholic beverages in Europe. There are large numbers of local players in Europe with no international presence. Ukraine and Russia are some of the major countries boosting the demand for beer in Eastern Europe. However, due to high market penetration Western and Northern Europe is expected to have stable growth throughout the forecast period, according to the latest report from Transparency Market Research company. The consumption rate of beer in Europe is the higher compared to other alcoholic beverages such as Wine and Spirits (Whiskey, Vodka, Rum and various others). Germany held the largest market share in Europe beer market followed by the U.K.
Health benefits associated with consumption of beer is one of the major factors boosting the demand for beer in Europe. Beer, being an alcoholic beverage offers several health benefits when consumed within stipulated limits. It is the third most popular drink after water and tea in Europe. Consumption of beer keeps the kidneys healthy as each bottle of beer consumed reduces the risk of developing kidney stones by about 40%. The presence of soluble fiber in beer results in digestion which reduces the occurrence of intestinal transit. Beer contains elevated levels of silicon facilitating development of stronger bones and increased bone density. Rising disposable income post economic slowdown among the consumers especially among the youth is also expected to drive the beer market in Europe. The strengthened economic condition of Europe has led to the significant rise in the disposable income of the consumers.
However, the availability of substitutes is restraining the growth of beer market in Europe. There are both internal and external substitutes for beer. Internal substitutes of beer include other alcoholic beverages such as spirits (Whiskey, Vodka, Rum and various others) and Wine. Consumers who do not prefer beer can always shift to these alternatives. External substitutes of beer include other non-alcoholic beverages such as carbonated drinks, dairy drinks, RTD tea and coffee and energy drinks among others.
Anyway, Eastern Europe offers huge untapped potential opportunity for beer manufacturers to capitalize upon. The growing markets of Russia, Ukraine and various other countries offer several expansion opportunities for the beer manufacturers. Germany is the market leader in the beer industry followed by U.K. However, with France is the fastest growing market for beer in Europe. Health benefits associated with beer is one of the major factors boosting the demand for beer in France.
Anheuser-Busch InBev, SAB Miller PLC, Heineken N.V., Carlsberg Group and Diageo are some of the key players operating in the beer industry in Europe.
The report has been segmented by product type and geography and it includes drivers, restraints and opportunities (DRO’s), Porters Five Forces analysis, Value Chain analysis of the beer market. The study highlights current market trends and provides forecasts from 2015 to 2021. Average selling prices (ASP) across all beer types are covered within the scope of research. We have featured the current market scenario for the Europe beer market and identified future trends that will impact demand for beer during the forecast period.
By product, the market has been segmented into Ale beer, Lager beer and Stout beer. By country, the market has been segmented into the EU5 (Germany, U.K., Italy, Spain and France) and rest of Europe. The report provides the current market size and anticipates its status over the forecast period. In addition, the report also provides the market size in terms of volume consumption in billion liters.
The report also analyzes factors driving and inhibiting growth in the beer market. Porter’s Five Forces analysis offers insights into the market competition across its value chain. The report will help manufacturers, suppliers, and distributors to understand the present and future trends in this market and formulate strategies accordingly.
Published in Marketing
From 10 to 12 November 2015 BrauBeviale, the international beverage exhibition, will be opening its doors once again.
After the success of last edition, the European beverage trade world is already counting down the days to the next get-together in Nürnberg, where technologies for filling, packaging and beverage production but also raw materials, logistics solutions and marketing ideas will be presented.
BrauBeviale’s keys to success are many, such as the mix of professional presentation and personal meetings in an informal atmosphere, three highly efficient and compact trade fair days, the comprehensive range of products, an attractive quality-price ratio, the intensive personal dialogue with decision-makers.

International key accounts and qualified visitors
In 2014, the 1.133 exhibitors (45% international) came from 47 nations, especially from Germany (over 600), Italy, Great Britain, the Czech Republic, Netherlands, Austria, Belgium and Switzerland. The 37.200 visitors (40% international) came to the sector get-together from a total of 128 countries, mainly from the Czech Republic, Italy, Switzerland, Austria and Russia.
In 2015, BrauBeviale will once again be expecting around 37,000 guests – brewers, but also specialists and experts from the plant and engineering sector, packaging industry and also from the soft drink, juice, mineral water, wine and milk product sectors along with malt houses, the retail trade and catering industry.

Supporting Program
As usual, the supporting program should not be missed.
The Craft Beer Corner, event devoted to craft beers, will be further extended at this year's BrauBeviale. In Hall 9 sommeliers at five separate tasting bars will focus on different themes: hops, malt, yeast, specialties and different types of glasses for differentiated drinking pleasure.  Here trade visitors from the retail sector and catering industry in particular have the chance to discover exceptional beers.
The American Distilling Institute, the Highland Circle Nürnberg and Doemens are offering guided tasting and sampling tours dealing with premium spirits and water.
Further highlights include the award and presentation of the European Beer Star, one of the largest international beer competitions, the “European MicroBrew Symposium”  and the BrauBeviale Forum which will be providing space for top-ranking lectures, workshops and panel discussions. 
PET@BrauBeviale, the market-oriented PETnology concept, has also proved itself. In the PET arena  companies are presenting their multi-facetted PET product range and spectrum of services, while small and medium-sized companies as well as major corporations will find attractive solutions for the entire PET value-added chain. The international, PETnology Europe two-day congress will be held immediately in the run-up to the fair.
You will find the latest updates for the support program at:

International network
Are you ready to expand your business in the Us and Russia?
- InterBev Process: 15-18 September 2015 – Chicago, Usa
- Beviale Moscow: 6 – 8 October 2015 - Moscow, Russia

Contact for exhibitors
This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone +49 (0) 911.86068778 Fax +49 (0) 911 8606120057
Published in Agenda (English)
Monday, 15 June 2015 08:08

Beer in wood and cardboard

Unlike more and more wines, beer is still not bottled in cardboard boxes. However, this might change soon. Due to an increasing number of web-based orders, in particular, endeavours are now in progress to reduce the weight of beer packaging as efficiently as possible. A folding box made of recycled corrugated cardboard will soon be competing with plastic crates. It would not be the first time that the material is changed: metal was followed by wood, and wood by plastic. What’s so special about the beerboxx is its folding technique, as the box size can be flexibly adjusted to suit requirements, thus simplifying the shipping procedure for breweries and beverage distributors. The design of this innovative box is plain and monotone, avoiding any unnecessary environmental impact due to intensive colour printing.

Bags vs. bottles: pros and cons
Although natural cork enthusiasts find it difficult to admit, bags in boxes are growing in popularity, even among quality wine producers. A wine box is essentially a film-coated plastic bag with a plastic tap. The benefit of this packaging over its energy-intensive competitor, glass, is that it emits less carbon dioxide during the manufacturing process and that it is less heavy, so that savings can be made in shipping and customs duties. The questions that are still in dispute are the product life and the taste of the product. While some experts are convinced that a corrugated cardboard box has a particularly long life due to its almost hermetically resealable tap, others believe that this actually shortens its life. Undesirable changes to the fermentation process can modify the taste and cause the alcohol to become undrinkable more quickly.

Carlsberg with new packaging idea
The internationally renowned beer brand Carlsberg has set itself the goal of launching wood-fibre-based beer bottles and containers by 2018. The new “green fibre” bottles are non-transparent, unbreakable and have a clearly recognisable fibre structure. Moreover, they are said to be biodegradable from top to bottom. Instead of a plastic seal, the Danish brewery apparently uses a new impermeable coating. The wood fibre for the bottles is said to come from sustainably managed sources.
Published in Packaging
Copyright © 1998-2022 Chiriotti Editori srl Tutti i diritti riservati
Viale Rimembranza, 60 - 10064 Pinerolo - To - Italy - P.IVA e C.F. 01070350010 - Tel. +39 0121.393127 - email | Disclaimer