Published in Faravelli corner en
FARAVELLI, a new way of being oneself

With its 92 years of history, Faravelli is a world leader in the distribution of raw materials and ingredients for the industry. In 2018 presents an important novelty: a new logo, a payoff, a new coordinated image, a new website. A new way of looking at the future, continuing to be oneself, with style.


2018 marks for Faravelli, a company founded in Milan in 1926 thanks to the talent and entrepreneurial spirit of Giusto Faravelli, the beginning of a new image.

A new way of being oneself for a solidly Italian family business with a strong cosmopolitan spirit, always projected into the future while remaining the guardian of tradition and never distorting its identity, even strengthening it.

A complex task carried out thanks to the collaboration with Puzzle, a Milan-based communications agency with over 25 years of expertise, and Boken, which has been providing innovative IT services for companies and individuals for over 20 years.

An operation that involved all the brand touchpoints, from the coordinated image to the communication formats, passing through the creation of the first "Brand Manual".

The starting point of the entire rebranding operation was the revisiting of the company logo. From an exquisitely graphic point of view it was a "soft" restyling, in which traditional colors and shapes were maintained, working on new graphic and textual balances.

The turning point is conceptual: unique for all the group's companies and with the name synthesized in Faravelli tout court, the new logo expresses the precise desire to present itself to the market as a reality and a unique identity.

An absolute novelty was the creation of a corporate pay-off - "The Best Ingredient". Evocative of the core business, it is at the same time figurative and strongly assertive: Faravelli not only distributes the best ingredients for the industry but has always been above all a strategic partner serving the customer. In fact, Faravelli is the best "ingredient" for a successful business.

The new corporate identity is also the absolute protagonist of the creativity of the new multi-subject campaign.

At the center, on a background that changes color from time to time depending on the sector to which it is addressed, the Faravelli brand is interpreted through funny slogans and visuals, of great visual impact and strongly characterizing that light the spotlight on the company logo in its various declinations, with the aim of giving maximum visibility.

Last but not least, a new website (in fact, seven: one global and one for each local office, in the context of the "think global act local", the path taken by the company since its inception).

Easy to navigate both from desktop and mobile, the new site is characterized by an alternative format, where the images have great importance as they want the latest trends, but in a declination that deviates from the fashions of the moment. A showcase where customers and suppliers will find accurate and precise information on the many activities that Faravelli carries out in Italy and in the world.

"Faravelli proposes itself with a new coordinated image, more innovative, coherent and international and looks confident in the future, while continuing to be itself – says Luca Benati, CEO – The new Corporate Identity was designed to give value to a story exciting that we have been living for over 90 years, enclosing under one brand all our system, for a multicultural group made up of highly professional people, operating in every part of the world. "


For more info:

Silvia Di Tommaso – PR & Corporate Communication Manager: This email address is being protected from spambots. You need JavaScript enabled to view it.


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