Published in Faravelli corner en
Faravelli is back in communication with the "Behind great satisfaction" campaign


Three and a half years after its award-winning "The Best Ingredients Campaign "*, Faravelli - the international distributor of raw materials - is back with a new advertising campaign, which will be spread across several media at international level. 

Preceded on the web by a video on air from the beginning of June on all platforms (FB, Instagram, YouTube, LinkedIN, Twitter), the Behind Great Satisfaction campaign features a strong and immediate visual impact and an approach in which the conventional boundary between b2b and b2c is broken.

"BEHIND GREAT SATISFACTION ARE ALWAYS GREAT RAW MATERIALS": the raw materials that Faravelli distributes in every sector make it possible to obtain the perfect recipe and formula, just what the industry is looking for in its products and that will make their consumer/customer happy and satisfied.

The campaign is also an opportunity to communicate the company's positioning and concrete commitment to a better future, with a reference to the famous 2030 Agenda.

In synergy with digital and social media, the media planning is carried out in the periodical industry press, with pages in premium positions in the main food, nutraceutical, cosmetic, pharmaceutical, industrial, and pet food media in Italy, Europe and the United States, with extensive planning that from spring/summer will also cover the autumn season. 

Creativity and art direction are by Puzzle Srl, which had already signed The Best Ingredients Campaign in 2018.


*(Award of Distinction del Communicator Awards 2018; NC Awards 2019: Secondo posto come best BtoB holistic campaign e terzo best traditional B2B campaign; primo posto come "Best in content strategy" ai B2B marketing awards 2018)

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