Published in Kerry en
Bakery made better, with Kerry

Changing consumer needs are driving a move towards more natural and familiar ingredients. Research from Kerry reveals that 65% of bakery consumers agree that understanding where their food ingredients come from is important to them*.The research also shows that 75% of consumers say clean label is more important in bread than in any other category, as more and more consumers connect clean label to better health and sustainability..

But delivering cleaner label bakery products, without compromising on shelf life or product quality, can present challenges for bakers.

Kerry’s global network of bakery experts has developed a range of clean label bakery solutions that support the work our customers are doing to deliver great tasting products that align to the values of their consumers. Our clean label bakery solutions allow bakers to deliver the most natural bakery products possible, without compromising on shelf life or product quality.

Alison van Houten, Marketing Manager – Bakery End Use Market, Kerry Europe comments: “Sourcing authentic ingredients that are fully traceable and aligned to brand guidelines is a real challenge. As primary manufacturers of our naturally-derived solutions we can give customers total transparency – from supply chain to manufacturing. And our end-to-end expertise gives us the unique ability to understand how our products work in application.”

Matthew May, Director of Bakery, Kerry Europe adds: “As a baker, I understand the skills and knowledge required to create great bakery products. As a business leader, I recognise the need to drive growth and differentiation while managing costs.”

For more information visit the Kerry page




*Source: Kerry Consumer First - proprietary research 2018

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