Published in Kerry en
Kerry Releases 2020 Europe Taste Charts Predicting Top Tastes For The Coming Year


Kerry, the Taste and Nutrition Company, released today its 2020 Europe Taste Charts, which represent the company’s annual review of the food and beverage landscape utilizing sales performance, consumer trends, foodservice influences and internal culinary and mixology expertise to predict tastes for the coming year.


As a leader in taste, Kerry is on a constant quest to discover and translate the best taste experiences from nature’s high quality ingredients.

In Europe, although ethnic cuisines such as Thai or Japanese have grown to a point of proliferation in the market, a refreshed idea of the tastes associated with these regions has developed as consumers become more adventurous, developing and expanding their palette. Sweet Chili and Soy Sauce are no longer the flavours that consumers look to for authenticity of Asian food, and specific profiles such as palm sugar and sweet basil now deliver the nostalgia of Thailand, with tamari, nori and miso allowing them to recreate the Japanese experience. 

“The lines between categories are continuously blurring, and we are now seeing, for example, alcohol flavours such as tequila and Cointreau in Sweet categories, and bakery-inspired flavours such as brownie and red velvet in Dairy Beverages. There is endless room for innovation in this space as manufacturers can draw inspiration rethinking how mainstream flavours are applied in new categories.  We’re more frequently seeing this across the Charts, where familiar flavours are being seen in the Up & Coming and Emerging pillars – it makes for really exciting product development,” says Leigh Anne Vaughan, Global Strategic Marketing Director for Taste.

Customers can leverage Kerry’s unique expertise in food and beverage including our strong Taste knowledge and portfolio, to create differentiated products with the taste consumers seek, that go beyond flavour.

The Kerry Europe taste charts 2020 are available for download here.

About Kerry

As consumers demand a return to real food and beverage products, Kerry is responding with better, more authentic and nutritious taste experiences. We bring to the table our strong food heritage with 40 years of experience, global insights, marketplace knowledge, culinary and applications expertise and unique solutions that meet consumers’ needs. 
Kerry began as a dairy cooperative in Ireland, committed to producing real and wholesome ingredients. As we’ve grown, we continue to provide solutions that satisfy a fundamental need: to eat, to eat well and to be healthy. Kerry’s focus on Taste & Nutrition combines our multi-sensory aroma and texture experience with in-depth knowledge of people, life stage and daily nutritional needs. By partnering with Kerry, customers are taken on a journey to make food, beverage and pharma products that people enjoy and feel better about. We call this Leading to Better.



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