Published in Marketing
Meat, the road ahead
Meat can typically be classified into two types, fresh and processed. Fresh meat is cut from freshly slaughtered carcasses. Processed meat is a product wherein properties of fresh meat are modified by means of various procedures such as mincing, grinding or chopping, salting, curing, and addition to seasoning, among others. Meat is primarily processed for the purpose of preservation. Preservation procedures typically cause several changes in texture and flavor of meat. Strong demand across the world, primarily driven by growth in population and economic prosperity, has led to significant growth in meat trade over the past few decades.
According the latest report by Research and Markets company, global exports of poultry, pork and beef have grown more than 40% in the past decade and the year 2014 is expected to be another record-breaking year for exports driven by stronger demand from recovering economies. 
East Asia represents a lucrative market for meat. Mounting demand in Sub-Saharan African and Middle Eastern regions is also expected to contribute to the growth in meat trade. Leading cattle producing countries worldwide include India, the United States, Brazil, Argentina and China. The European Union, China, Brazil, Russia, Vietnam, Canada, and Japan are the leading producers of swine worldwide. Leading meat importing countries include the United States, the United Kingdom, Japan and Germany. Argentina, Australia, Denmark and the Netherlands represent leading meat exporters in the global market. In terms of consumption, China represents the largest meat consuming nation worldwide, followed by the United States. The higher consumption figure in China is attributed to its huge population while in terms of per capita consumption, the United States is number one followed by Brazil in the second position. 
Future growth will be primarily driven by rapid urbanization and the global push for higher protein diets leading to a spurt in per capita consumption of meat. Increased meat retailing as a result of mushrooming hypermarkets and supermarkets is boosting consumption of meat and meat products. Other important factors encouraging market expansion include better quality meat, low transportation costs, improved distribution system, highly developed slaughter facilities, improved disease control measures, and better livestock management policies. Increasing popularity of branded meat products that ensure safety and offer enhanced quality is also expected to bode well for market growth. 
This report analyzes the worldwide markets for Meat (Fresh and Processed) in Thousand Metric Tons by the following Product Segments: Pork, Lamb & Goat, Beef & Veal, and Poultry. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. 

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