Published in Marketing
Forecast on the Chinese dairy products market
In 2013, the total cumulative output of dairy products in China was 26,980,298 t, up 5.15% over last year. In which, the outputs in Hebei, Inner Mongolia, Heilongjiang and Shandong etc exceeded 2 million t. By the end of 2013, there had been 658 enterprises above the designated scale in dairy product industry in China, in which, Inner Mongolia Yili Industrial Group Co., Ltd, Inner Mongolia Mengniu Diary Industry (Group) Co., Ltd, Bright Dairy & Food Co., Ltd and Beijing Sanyuan Foods Co., Ltd are key enterprises. These are some highlights from the latest report from Research and Markets company.
Seeing from consumption regions, the dairy product consumption of urban residents has been keeping stable, since the dramatic development in 2003, while the rural market grows slowly each year. The per capita consumption of liquid milk is only 18.8 kg in China, even the urban residents, far lower than Europe, America and Japan, and also lower than India, Brazil and Russia. Low per capita consumption of dairy products indicates growth space of dairy product market is huge in China. 
Seeing from product structure, the demand of liquid milk keeps stable trend all the time, through fluctuates; while the demand of yoghurt keeps increasing constantly. 
In 2013, the import of dairy products still grew fast, while export declined considerably. Although many dairy product policies was promulgated in 2013, consumers still did not recover their confidence to the products made in China, in addition, the milk sources was in short, so the price of raw milk kept increasing, the imported milk sources still had price advantages. China Customs' data show: the import of milk powder and liquid milk grew fast, the import volume of milk powder increased by 49% over last year, and liquid milk increased by 92%.

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