Published in Marketing
World demand for flavours & fragrances to exceed $26 billion in 2020
Global demand for flavours and fragrances - flavour blends, fragrance blends, essential oils and natural extracts, and aroma chemicals - is forecast to grow 3.9% per year, reaching $26.3 billion in 2020. Increasing consumer demand for more natural products and transparency in labelling, driven in part by health concerns regarding artificial ingredients, will impact demand, particularly in developed countries. These and other trends are presented in World Flavours & Fragrances, a new study from The Freedonia Group, a Cleveland-based industry research firm.
Flavour blends will continue to be the largest flavour and fragrance segment by value, with gains driven by increasing demand for processed foods in developing regions. “Growth in essential oils and natural extracts will outpace the other major flavour and fragrance segments as consumers around the world increasingly demand products with natural and organic ingredients,” notes analyst Christine O’Keefe. 
The developed economies of North America, Western Europe, and Japan have been the dominant markets for flavours and fragrances, sustained by large food and beverage and cosmetic and toiletry industries, as well as high levels of consumer spending. Going forward, the maturity of these markets will limit growth in demand for flavours and fragrances, although the growing use of higher value and higher quality products will sustain use of flavour and fragrance blends. Additionally, the increasing popularity of reduced-salt and reduced-sugar prepared foods, which require higher flavour loadings to maintain taste, will boost demand for flavours. The strongest driver of growth in developed countries will be growing consumer interest in natural and organic products, which will drive demand for essential oils and natural extracts. 
More robust gains in demand for flavours and fragrances will be seen in the developing economies of the Asia/Pacific and Africa/Mideast regions. In these areas, a growing middle class and increases in personal spending will drive demand for fragrance-containing cosmetics and toiletries, as well as processed foods and carbonated beverages. The increasing popularity of these products will boost demand for fragrance blends, aroma chemicals, and flavour blends. In contrast to more developed regions, aroma chemicals will show healthy growth as local food, beverage, toiletry product, and cleaning product manufacturers continue to utilize them due to their low cost compared to natural alternatives.
World Flavours & Fragrances (published 03/2016, 412 pages)is available for $6300 from The Freedonia Group. For further details or to arrange an interview with the analyst, please contact Corinne Gangloff by phone 440.684.9600 or email This email address is being protected from spambots. You need JavaScript enabled to view it.. Information may also be obtained through www.freedoniagroup.com.
 

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