Published in Marketing
Dairy products, a forthcoming phenomenon

The global market for Dairy Products is projected to reach US$546.8 billion by 2022, driven by the rising importance of milk products in balanced diet and nutrition, growing body of scientific evidence validating the beneficial use of low-fat dairy products in controlling hypertension, and robust ingredient and flavor innovations for dairy products.

 

Dairy products including milk, milk powder, cheese, butter, yogurt, and cream, represents one of the leading segments of the food industry. Over the years, the dairy industry has evolved to offer a wide range of milk-based products to suit the changing dairy consumption patterns of consumers. The market is driven by factors such as innovation is dairy flavors and ingredients, developments in processing equipment and machinery that provide operational efficiencies in production, and growing health consciousness among consumers. Especially witnessing robust flavor innovation is the fermented dairy products sector especially Yoghurt, cheese and kefir drinks. Cultured dairy products are emerging into a huge trend in the market with new product innovation focused on savory flavors. Launch of innovative dairy products, such as vitamin-enriched and organic dairy products, high penetration of supplements based on dairy ingredients in the nutraceuticals sector, and growing interest in functional foods in European and North American markets are additionally spurring growth in the market.

 

The future trends

According to the latest report published by Research and Markets, the future growth in the market will be driven by the growing popularity of organic dairy products. Increasing awareness over the health benefits of organic foods against the backdrop of widespread contamination of the conventional food chain, greater willingness to spend on all-natural food and higher consumer confidence in the authenticity of organic certification programs, constitute major factors driving growth of organic dairy products. Drinkable yogurts represents another promising product category that is benefiting from the increase in investments in dairy science, research, and innovation. Yogurt's functional capabilities are making the product popular globally. In several regions, the beneficial bacteria in yogurt remain the driving factor. Fluid milk represents the largest segment for dairy products worldwide. Consumption of milk is increasing globally, driven primarily by the developing countries, specifically Asia-Pacific. Other factors benefiting market growth include shift in dietary trends and development of the retailing infrastructure. However, in developed countries with high obesity rates, a slowdown in consumption of cheese, ice creams and frozen dairy desserts will challenge growth.

 

Asia-Pacific grow fast

As stated by this market research on Dairy Products, Europe represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 5.3% over the analysis period led by factors such as rise in per capita consumption of dairy-based products, growing population, rising disposable income, westernization of food habits, strong development of dairy farming in Asia, launch dairy development programs, and improving standards of dairy food production and processing.

Key players covered in the report include Agropur Cooperative, AMUL, Arla Foods amba, Dairy Farmers of America Inc., Danone, Dean Foods Company, Fonterra Co-Operative Group Limited, Groupe Lactalis SA, Parmalat S.P.A., Megmilk Snow Brand Co. Ltd., Meiji Co. Ltd., Nestle SA, Royal FrieslandCampina N.V., SanCor Cooperativas Unidas Limitada, Saputo Inc., Savencia Fromage & Dairy, The Kraft Heinz Company, and Unilever NV, among others.

 

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