Published in Marketing
Processing tomato: Italy leading european producer and second in the world, China advancing
Italy is the second largest processing tomato producer worldwide, second only to California, but its position is threatened by China. Italy produced 4 million tons of processing tomatoes in 2013, and China about 3.8 million, but its rapid growth trend suggests that in 2014 China's production may (after a period of decline) return to 5 million, reaching or even overtaking Italy's forecast production (while California's expected production of 12.2 million tons is unattainable). The other leading producing countries are: Turkey, Spain, Iran, Brazil and Portugal (source. World Processing Tomato Council, February 2014).
The global outlook for production, processing, distribution and consumption of processing tomatoes will be discussed during the World Processing Tomato Congress,  which will take place in Italy at Sirmione (Garda Lake) on 8-11 June, 2014, with the participation of all the major key players in the national and international markets.
The Congress, whose central topic will be “From the field to the consumer plate: working together to shape the future for processed tomato products”, is organized by AMITOM (Mediterranean International Association of the Processing Tomato) and the World Processing Tomato Council, which, thanks to a unique forecasting model based on real supply-chain data, will present data about the world consumption of processing tomatoes expected in the next few years.
World production of processing tomatoes has experienced a continuous decrease from 2009 to 2013, declining from 42.3 million tons to the more modest figure of 33.2 million tons in 2013. On the other hand, the world consumption trend seems to have settled at 38 million tons, which is the production quantity forecast for 2014, according to the earliest indications.
What will happen in the next few years? Will there be market equilibrium or is a a shortage of processed product likely? What scenario lies ahead for Italy? Who will be the new consumers of the future and what will they consume?
These are some of the issues to be brought to the attention of the more than 500 sector operators who will be at the congress, issues that alongside the interventions by the main operators from India, Russia, Brazil and Iran – the new market  – will make it possible to outline future market arrangements and strategies for the promotion and marketing of the product.
Other key points that will be addressed in the Congress sessions are: technological innovation, new packaging frontiers, and the relationship between environmental and economic sustainability in the supply chain, in other words, the crucial challenges that sector companies will have to face in the coming years (see the complete programme at  www.worldtomatocongress.com).
Finally, national and international Large-Scale retail will make its debut at the Congress, meeting with Industry to put forth its own point of view about “tomato derivatives” new consumption patterns, and to analyze the next generation of competition and the future balance between production and distribution.
The Congress is hosted by the Italian Association of Food Product Industries (AIIPA) and by Fedagri Confcooperative (National Federation of Agricultural and Agri-food Cooperatives), under the auspices of the Processing Tomato District Interprofessional Organization – Northern Italy and in cooperation with ANICAV – National Association of Vegetable Preserves Industries. The Congress Secretariat has been entrusted to Fiere di Parma, which is also the technical sponsor through the event Cibus Tec - Food Pack  (28-31 October 2014).

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