Published in Marketing
In-Store Bakeries: U.S. Market Trends
Despite comprising a relatively small percentage of perishable dollar sales at most retail stores, in-house bakeries are a thriving and growing part of the U.S. food landscape 
In-store bakeries help create and build an image of freshness and quality that carries over throughout the rest of the supermarkets they occupy, and help support the convenience of one-stop shopping that is so essential for mass merchandisers and warehouse clubs. The result of retail's reliance on in-house bakeries, combined with higher price points, has allowed the in-house baked goods market to experience dollar sales increase every year since 2008. It is expected these gains will continue through 2017 and beyond. 
In-Store Bakeries: U.S. Market Trends estimates that retail sales of the in-store bakery goods market reached $12.8 billion in 2012. The market has been challenged by the economy and health and diet concerns, yet many consumers still choose to indulge and have an increasing desire for fresh rather than packaged foods. 
Further optimism surrounding the in-store baked goods market stems from the continued expansion of these products beyond the retail shelves they have traditionally occupied and into convenience stores and drug stores. In-Store Bakeries: U.S. Market Trends examines these and other trends that food manufacturers and marketers must be aware of going forward as they will impact future growth in the baked goods segment. 
In-Store Bakeries report achieved by Research and Markets company presents a detailed analysis of the U.S consumer market for bakery goods sold in in-store bakeries (ISBs) of retailers. It outlines key issues and trends affecting the overall market and analyses all product categories and segments of sweet and non-sweet baked goods. The report also discusses major players and brands and analyses their key activities and performance. Market size data are provided for 2008-2012 and projections for 2013-2017. Retail channels that sell consumer in-store bakery goods are covered and considered in arriving at market trends and competitive analysis. 
Market size estimates are derived from sales through grocery stores and supermarkets, including chains, independents, natural and specialty stores. Sales through mass merchandisers and warehouse club stores are also included. Sales through convenience and drug stores are not included in market size estimates although these channels are discussed since many of them sell fresh baked goods. Not included are sales through independent bakeries, cafes, restaurants or shops, as well as sales covered by IRI of packaged branded products from in-store bakeries or packaged products generally sold in the center of the store. These channels and products are covered to provide context for market trends and competitive analysis.

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