Around 50% of the fibre used to make cartonboard in Europe comes from used paper and board, through recovery and recycling of household and industrial collections. Thanks to well established systems, paper and board including cartons, is the most recycled packaging in Europe.

Recycling of paper and board makes sense both from an environmental and from an economic standpoint. It means efficient use of the raw material from the forests, a reduction in waste and energy savings. When cartons are recycled, the carbon stored in the carton is prevented from going back into the atmosphere and keeps the wood fibres that originated from sustainable forestry in the value chain for longer. Recycling also plays a part in reducing greenhouse gas emissions generated in landfills.